Client
Century Yuasa Batteries
Creative Agency
AusGarage
Production Company
AusGarage
Distribution
Social Media (implemented by AusGarage)
My Role
Account Director/Lead
Power of Motorsport
To celebrate and further leverage their sponsorship as Official Battery of the Virgin Australia Supercars Championship, Century Batteries approached us for assistance in coming up with an idea and crafting a campaign that would see their brand awareness grow and knowledge of being an Australian manufacturer increase.
We came up with the Power of Motorsport campaign that saw the spotlight shined on their passionate and committed Australian workers.
The campaign resonated with the audience and achieved all key objectives laid out prior to campaign launch. The Gary video was definitely a crowd favourite.
It was great work with the team and create something truly unique and engaging. I’ve been working with them since 2015.
