Client
Battery Zone NZ
Creative Agency
AusGarage
Production Company
AusGarage
Distribution
Social Media (implemented by AusGarage)
My Role
Account Director/Lead
We Keep You Campaign
We launched the Battery Zone brand into New Zealand in 2019. Producing 4 video deliverables that introduced the New Zealand community to the human behind the brand to gain a sense of familiarity and relatability. It was all about telling the story of “who they were”.
The We Keep You campaign is the follow-on from the launch and what we aptly called “Phase 2”. This time the campaign was all about “what we can do for you”, highlighting various categories within the battery sector and focusing on the end user. The result was the production of four more video deliverables that covered camping, driving, boating and holidaying.
The campaign comprise of:
• 4 TVC style Ads
• Social Media Campaign
• Google Ads Campaign
• 2 Radio Spots
